Astonishingly, WordPress powers over a quarter of world’s websites. With WordPress, one has access to uncountable themes and plugins to choose from. It has been around 14 years WordPress is among us as a robust CMS and it continues to grow steadily and surprising WP lovers and web developers with its regular updates. Every year, we learn about various WP techniques and trends that get introduced for the welfare of business websites. Even, from past few years, you might have observed the growing popularity of PSD to WordPress conversion in the industry. With such popularity and demand, WordPress is enjoying the domination all across the digital market.
So, if you are a WordPress connoisseur or have an eye on detail for the same, you probably have noticed few changes in the platform. Apart from those few, there are many new trends that are running across the market and supposed to be in demand in 2018.
Let us have a look at some of the unbeatable WordPress Trends for 2017:
1. Single-page Websites
Simplicity is the key to the great usability of anything. It has become a priority for web owners to make their web layouts as simple as users attract towards it within a single glance. Single-page website is a beneficial WordPress update or trend for individuals and companies dealing in a single product. Apart from being wonderful in appeal, these websites are effectively conducive to storytelling which make visitors stay on that particular page for long.
2. Integration of Parallex Scrolling
Parallex scrolling has come in existence for some time and it is likely to be in trend in upcoming time. Single-page websites can take advantage of this new trend as it creates an immersive impression on visitors and enhances customer engagement by reducing the bounce rates effectively. Implementing this trend can make your WordPress website attractive in all manners. The best example of parallax scrolling can be seen in our own website’s landing page sparxitsolutions.com.
3. Ecommerce Based Themes
Due to the popularity and success of WordPress, many ecommerce businesses are increasingly shifting towards the WordPress platform. There is a huge contribution of many flexible WP themes that allow designers to integrate a number of features and functionalities as per needs. WooCommerce is one of them which provides to the users an online shopping platform to explore a variety of products over different destinations.
4. Interactive Video Headers
WordPress comes with a new default theme every year. This year, it has appeared with a default theme namely “Twenty Seventeen” which has the feature of Video Headers. Although in the web market, video headers are not a new concept, but previously it was so popular among users as there has been hardly any WP theme supporting this feature. This year default theme has new features which depict that in the future all the WordPress websites would have video headers.
5. VR-optimized Themes
Virtual reality is something which has spread everywhere in the industry. Now, it is no more restricted to gaming but also it has the implications for web design. Nowadays, VR-optimized themes are gaining immense popularity due to its advanced VR features. Soon, the users will be surfing the websites based on VR-optimized themes using VR devices. So, you can predict VR as a powerful WordPress Trends for 2018.
6. Expressive Typography Technique
Previously, web designers were confined to using a small portion of fonts to the websites. But now, with the use of expressive typography, web developers can use dynamic fonts. This effective trend creates stylish typography which immediately picks visitors attention. One can add these expressive fonts to their main headers and front pages to make them alive. WP typography trend is expected to continue as the crucial web design trend in 2018.
7. High Rise In Mobile First Websites
At present, most of the people prefer using their mobile phones for online shopping, accessing & browsing many things and keeping in touch with social media networks. Smartphone usage has been increasingly touching the heights and it seems that users can see a huge expansion in the ratio of mobile users. Therefore, WordPress developers or users must follow this trend and focus on building mobile websites and layouts.
8. Focus On Encrypted & HTTPS Websites
Website security is the prime concern in this fast-growing market. Due to the adverse results and theft, Google intensely forces and encourages website owners to add additional security features to their WordPress websites. As a result, most of the web owners have secured their websites by converting their websites from HTTP to HTTPS. Google said that in the upcoming year, it would be mandatory for all websites URL to be started from HTTPS. It is quite difficult to switch your website from HTTP to HTTPS, but considering the security aspects, this trend looks beneficial.
9. Drastic Growth In SaaS Plugins
The term “SaaS” might be traditional for some users, but in WordPress world, it has come up with a Software as a service business model. This model provides advanced functionality at affordable prices. For WordPress users, this trend may be a new approach, but it is highly demanded and used by a large WordPress crowd. For instance: OptinMonster allows users to use various products on a subscription charge basis which lessens the bar and increases profits in terms of excellent sales.
10. Increased Use of Microinteractions
Creating microinteractions in the web pages is of great use as these make the user interested towards the page he is going through. In the year 2018, this trend will continue to be popular in web design and website development realm. These small yet engaging microinteractions are everywhere in the form of simple visual feedback and moving animations. Along with the page design, they provide alluring highlights regarding the content and keep visitors on that particular page for long.
By going through the aforementioned WordPress trends, we can clearly state that website designing and development will be fine-tuned in upcoming time. In conclusion, it is worth mentioning that one should always follow the latest and proven trends to make their websites look great. You should never try something on one’s recommendation, rather research about that methodology and if you see positive results then implement it for your layout. At the end, your aim should be to create something innovative which not only provides better user experience but also helps achieve great business results.