Today, having an online presence is crucial for business success. The first thing that a potential customer will do is checking the website to know about the service offerings in detail. Although your website has an appealing design, if it is not functioning well then you will not yield positive business results. A functional website has the capability to convince customers to choose your services over others. Failing to impress visitors will cause a higher bounce rate which will eventually hamper the sales performance.

If you are not paying attention to the performance of your website, then you will lack behind your competitors. The website owners who are finding it difficult to take care of their websites, then they can look for experts who can handle this responsibility very well.

Reasons for Website Failure

Reasons for Website Failure

Does your website face issues consistently related to its performance? Due to which your website is not getting a good number of visitors. If yes, then this post will unveil the possible causes of its failures and apt solutions to fix them. Let’s have a look at them:

Website is Not Mobile-optimized

Did you know that 82% of customers utilize mobile phones while purchasing from an online store? It clearly indicates the necessity of having a mobile-optimized website. The websites that are not optimized will appear broken and outdated. Mobile-optimized websites have become a standard now and visitors get frustrated when they have to resize images and face difficulty in searching the menu.

How to fix this problem?

If your website is not optimized for mobile devices, then you can lose out on potential customers. They will take no time to switch to other websites that provide them a seamless browsing experience. If your website is not fulfilling the user’s expectations, then it is time to redesign it.

Whether you are building a website from scratch or updating its existing design, it needs to have a mobile-friendly design. It should adapt well with the screen size of multiple devices. To achieve this standard, hiring a reliable website design agency will be the right decision.

Bad Website Design

This is one of the most common causes of website failure. Bad web design will always make you lose a point when customers compare your website with competitors. Your website design should sync well with your business message and call to action buttons must be engaging, so customers can make fast purchasing decisions.

How to fix this problem?

Having an outdated web design will make you lack behind your competitors. If you don’t want this to happen, then you need a good web design. Make sure that your website follows the latest web design trends to attain high-performance.

Also, keep track of your competitors to know what they are doing and how you can perform better. You can hire web designers who will take care of every aspect of web designing efficiently.

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Lack of Promotion

If you have not paid attention to the promotion of your website, then it will lead to its failure. After making a website live, your main goal is to drive more and more visitors towards it. You can make use of marketing channels like PPC advertising, organic visitors from Google, social media, email campaigns, etc. By actively marketing a business website, it becomes easy to reach its full potential. With proper promotion, you can get more sales queries and leads for your business.

How to fix this problem?

You don’t have the need to utilize all the above-mentioned channels but you have to choose the right strategy that meets your business needs. It is always best to gain visitors through organic search because the traffic is free and it’s where the customers initiate their buying journey.

Slow Page Load Time

A slow-loading website is one of the main reasons why a website fails. If your website is taking too long to load, it will make visitors look for other options. You have only a few seconds to win the attention of the visitors which you can achieve with fast load speed. There are many reasons which cause this problem such as

  • Image optimization is not done properly
  • Hosting server is slow
  • Browser cache configuration is not done.

How to fix this problem?

You should run a speed test on your website to analyze the issues that are related to website load time. This will help you to resolve them so you can make your website speed faster.

Google Optimization Not Performed

Even an appealing website design can fail if it is not optimized for search engines. The customers initiate their shopping process by searching on Google. If your website is not appearing on the top search results, then it will be unable to drive heavy traffic. Having a mobile-friendly design with a proper call to action button can easily turn visitors into loyal customers.

How to fix this problem?

To get a higher ranking on Google, you have to optimize your website. You have to give proper time to SEO to achieve desired results. You can look for a reliable Digital Marketing company that can create an effective SEO strategy that will give you a competitive edge online.

No Addition of Call to Action Buttons

A website should have the potential to prompt visitors to take action. Be it buying a product, signing up the form, or subscribing to the newsletter. With a clear call to action button, you can achieve these goals for your business. If there is no CTA on your website, then you can’t expect a higher conversion rate.

How to fix this problem?

Firstly, you have to analyze what your customers need and add them to your website. Make sure that you add one call to action button on every page of your website. This will help in limiting the visitor’s choices and boost the conversion rate.

Broken Links and Pages

With a broken website, you can’t achieve business success online. When the visitors don’t get access to the information they need or your contact form, images, and links are not functioning properly, you will fail in winning the visitor’s trust and they will not convert. The root causes of broken links and web pages include CMS updates, moving pages, human errors, etc. but these can be fixed easily.

How to fix this problem?

For this, you have to regularly maintain your website once it is live. You can fix links within the content by modifying the URL and the pages which are not published, it is best to develop a 301 redirect.

Poor Navigation

You should check that your website is offering ease of navigation to the visitors. The menu has to be uncluttered and easy to use. Always remember the website that is full of side menus and submenus can confuse the visitors and they will leave the website. It is recommended to make mobile navigation the topmost priority. As more and more people are accessing websites with mobile phones, it becomes necessary to provide them a better mobile navigating experience to the users.

How to fix this problem?

Before designing a new website, you have to find out what content you need for it. If you know about the content at an early stage, it becomes easy to build a website structure that offers flow and clear navigation.

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W3C Non-compliant

World Wide Web Consortium (W3C) provides its own markup validation service. This gives assurance that the website is following the standards set by this service. Unfortunately, not all websites are adhering to these standards (not W3C compliant). Although this compliance is counted under the ranking factor, poor coding can affect other ranking factors. Therefore, compliance is an important thing to keep into consideration.

How to fix this problem?

An apt solution for resolving this issue is to do vigorous testing on a website to evaluate its overall performance. It is suggested to look for web development experts to handle this responsibility with efficiency. This is because they have exposure to fix such kinds of issues faster.

Final Notes

Many business owners think that a website will drive potential customers which will give a boost to the sales performance. However, in reality, an attractive website is not sufficient to achieve this. You have to deliver a good experience to the visitors so they can choose your service over others. The best way to do this is to work on your website issues that can result in failure.

If your website is facing any of the above issues, then it is advisable to seek assistance from the professionals. You can choose Sparx IT Solutions, a trusted web design agency to handle this task proficiently. We are backed by a team of expert designers and developers who are skilled in designing fully-functional websites for varied business ranges. They consistently follow the latest web designing trends and implement them aptly to the website to ensure high performance. To get a feature-packed and flawless website developed for your business, feel free to connect with us.

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