It’s the fourth quarter of 2019 and BHFC is around the corner. If you are in the E-commerce business, it’s the perfect time to gear up and align your strategies to make the most of the holiday season. While holidays happen to be one of the most exciting times for the people in the US, it is also a merry-making time for eCommerce entrepreneurs.
According to research done by Adobe Digital Insights, the holiday season of last year witnessed 15.2% more sales as compared to the year before. This amounts to around $125.9 billion of sales in the holiday season alone. Experts believe that this trend would stay in the current year with the only difference being in the sales and total figures. So, if you are planning to stick to your age-old norms to target users, you might no longer be in the race.
Having said that, it is clear that you need to employ measures and significant strategies in order to lure customers and witness sales, But before that, let’s have a quick run down at which the term ecommerce strategy actually means?
Is Your Ecommerce Store Holiday Ready?
To help you picturize better, The designing and structuring of an eCommerce website in a way that can attract customers and compel them to make a purchase is what we mean by eCommerce strategies. With growing competition and rising number of eCommerce websites, you need to be different to stand out in the crowd. On average, there are nearly 24 million active eCommerce stores, and the likelihood of your site popping up as the first choice of customers is a tough nut to crack.
Even if a customer visits your online store, it doesn’t guarantee the sale. A customer landing on your store is just the start and there’s a lot more to work on, post-acquisition. It is seen that around 70% of the customers drop off a website within a week. Meaning that your work isn’t just attracting consumers but also engaging them and in a way that they close a deal.
In case you are worried about what to do and how to do, this piece is designed specifically for store leaders like you. We take you down the journey of eCommerce strategies that you should consider to integrate within your online store.
Dry Run Your Store Performance With These Ecommerce Strategies – Factors Influencing Sales
- Create an Omnichannel Presence
Post industrialization 4.0, the trend of going online has increased and to the extent where customers are present everywhere. What this means is that users seek the omnichannel brand presence and likewise, engagement. Where some might be more active on Instagram, others would prefer Facebook. If you think that creating your brand presence on either of the available channels would be enough to attract users, you are missing out on the big picture. To ensure that your presence on different social media channels help you gain traffic, incorporate strategies as:
- Announce discounts and offers through social media channels.
- Pitch customized emails to the customers notifying them about major updates on products, orders, etc.
- Distribute your product catalog on different social media channels to attract user attention.
Attract Prospects Through Email Marketing
Get started with the process of marketing your products. Apparently, you might have been using multiple channels to mediate your products to the customers, it’s time to redesign each campaign and draft them in a way that accounts for conversion. Dropping of an email in the inbox would not serve your purpose right and so, you need to take up certain measures to ensure that the pitched emails have the ability to intimidate users to click open, read and convert.
- Curate personalized emails, one that is specifically designed for the customer, highlighting the relevance of the product.
- Offer gift cards, early-bird discounts, and quick delivery for first-n shoppers or the ones who purchase before a specific date.
- Keep your email subject line attractive and direct to the point. Something like, ‘grab before it’s too late’ or ‘be the first to get a product free’.
- Call-to-action needs to road them to your store. No jargon words and no fancy terms.
Adhere To The Abundance of Mobile Shoppers
Around 40% of the buyers in the US made a purchase through mobile phones back in 2018, so before you pick up the curtains and reveal your online store, make sure your site is mobile compatible. Even if you succeeded in luring the visitor to click your email and head out to the site, if it isn’t compatible with the mobile device, all your efforts would go in vain.
So, make sure that your store has a mobile version to offer customers the ease to shop, at a time most convenient to them.
- Ensure the mobile version of your store is easy to use and highly intuitive.
- Add significant titles and keywords so as to boost mobile SEO.
- Optimize your site content to be compatible with voice search.
Optimize The Checkout Process
Experiencing cart abandonment isn’t a new thing but who would like to see a low conversion rate at a time, which is most favorable to pitch higher sales, right? One of the most important reasons why customers leave their cart is the tedious checkout process. A website that offers customers the ease to make a single-click purchase is one that succeeds in retaining customers. In order to streamline the checkout experience of your customers, embed the following strategies:
- Create a shorter web-form, eliminating the need to fill information.
- Enlist multiple options of payment offering users the ease to pay on the go. Where debit and credit cards are the most common form of payments, third party integration apps are also on the roll, so make sure your store gives customers the convenience to shop on the go.
- Display all shipping information and be sure that the fees charged for shipping is near normal.
- Enable an infrastructure where users can purchase as a guest or if you require a login, embed one-click social media sign in for faster engagement.
Optimize Site To Sustain Traffic
Supposing that you have been through most of the challenges and there is a huge footfall on your eCommerce site. Now retaining them and winning over their trust is a huge obstacle. To attract users, you need to have a secured site and one that can sustain the traffic. Of course, it is the holiday season and thousands of customers are visiting your store, but is your store capable of sustaining the traffic or function seamlessly, irrespective of the user count? If not, you need to modify the store turning it holiday-ready.
- Resize the images of the products uploaded on the site to ensure faster downloads and prevent website breaks in case of higher traffic.
- Reset the setting and allow full page caching. This loads the page even if the connectivity is low or suffers from a poor network zone.
- In case your website is hosted on the cloud, expand your cloud capacity to accommodate more traffic.
In the end, is your website secured or are the payment methods encrypted enough to protect customers’ data? People today are more concerned about data privacy and hence, make sure that your online store:
- Has SSL certified hosting.
- Runs on https, if not upgrade your site to function on HTTPS
- It does not share data with a third-party app.
Now, this was all about the eCommerce strategies that you should employ to attract users’ attention and experience greater sales and higher revenues. One thing you need to take care of is after-sale service and support.
Customer Engagement – Work On Retention
You might think that once the sale is completed, your job comes to an end. However, reality holds a different opinion. Customer experience is the aggregate of all the interaction a customer has with a brand and this extends after the sale too. Meaning that after the customer has placed an order, make sure that the product is delivered in the given time window.
Also, create customer engagement portals to promote one-to-one communication between the user and the representative so as to address issues. Finally, give them the ease to place returns or exchanges for the order. Optimize the reverse pickup and delivery so as to retain the customer’s trust.
So, Ready To Roll?
Talking about the above, you see your traditional eCommerce strategies would have turned your business dormant. To map the pace of rising customers’ expectations and orchestrate your business in a customer-first policy, you need to transform your business tactics. Also, do not remain under the impression that old is gold. This adage is long gone and today, you need to stay abreast with all the trends to be the first choice of consumers. No doubt, the holiday is stressful long before it starts. But the benefits that come along with the season is definitely worth every effort.
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