One of the most lucrative and well-targeted markets is social media. All the popular social media apps, including Facebook, Twitter, Snapchat, and Instagram, have made a massive impact on the internet.

According to Datareportal reports, there were more than 4.74 billion social media users worldwide in October 2022. Furthermore, people spend 142 minutes daily on social media apps.

These figures showcase how building social media apps has evolved into a one-stop solution for companies looking to boost their revenue.

There are many organizations, business owners, and people with fantastic mobile app ideas to develop applications. The main issue is that people don’t know how much social media app development cost?

This article intends to provide a solution to the query regarding the cost of developing a social media app.

Essential Features To Incorporate In Your Social Media App

The number of people using social media apps is skyrocketing, and they demand unique functionalities to stay connected.

It’s not enough to have basic features to create an app like Instagram; you also require sophisticated and unique features that make it popular in the app store. The following features can help you engage app users and get more downloads.

Common Features To Include in Social Media Apps

  • Account Registration
  • Profile Editing
  • Search Feature
  • Encrypted Messaging
  • Multimedia sharing
  • Push Notifications
  • Encrypted Voice Calls
  • Encrypted Video Calls
  • Sticker Store
  • Settings

Advanced Features To Include in Social Media Apps

  • Additional Languages Support
  • Animated GIFs
  • Chatbots
  • Tagging
  • Add Live Location
  • Payment Gateways integration
  • Report Abuse

Crucial Factors That Impact The Cost To Develop A Social Media App

Features are a significant factor determining social networking app price. There are additional elements that might raise or lower the overall cost of your app.

Let’s have a look.

UI/UX Design

An essential aspect that influences the entire social media app development cost is the UI/UX design of the application. One of your top considerations should be developing a visually appealing app to attract and keep users. Your app may excel in the entire social media app environment by ensuring simple user navigation and engagement.

Application Platform

The applications’ platform also impacts the overall cost. Although there is a slight cost difference between creating apps for iOS and Android, starting with just one platform is still advised to keep costs in check. You can build a cross-platform app once your app has acquired some traction.

Social Media App Development Cost Based on Location

The mobile app development cost differs depending on the developers’ hourly rates. The per-hour average rates of app developers also differ depending on the country.

For example, if you want to select a social media app development company in India. In that case, the per-hour rates of social media developers will be less compared to the hourly development rates in the United States or the United Kingdom.


Region Hourly Costs
United Kingdom
United States $30-$150
Eastern Europe $25-$100
Western Europe $40-$120
Australia & New Zealand $35-$150
India $20-$50


Social Media App Development Cost of Making MVP

Beginning your project with a minimal viable product is critical, according to the best practices of the mobile app development process. You can utilize the MVP to decide whether the market will accept your product.

Business leaders can gain a lot of output with the bare minimum of input. Due to MVP, even before the social media app is designed, app owners may specify its potential advantages.

It raises the question of how much it will cost to build a social media app minimum viable product. The typical price range for an MVP for your startup or business ranges from $10,000 to $25,000.

The Overall Cost Of Building a Social Media App: Final Cost Estimation

The cost to develop a social media app can differ from $30,000 to $250,000, depending on a variety of factors like the number of platforms (iOS, or android), functionality, UI/UX design, tech-stack, etc.

Additionally, the app’s complexity will determine whether the costs go up or down. Let us provide an approximate social media app development cost according to complexity.

App Complexity Level Approximate Cost
Basic App $25,000 to $75,000
Simple App $75,000 to $140,000
Complex App $140,000 to $230,000

Should you go with the option that costs less than $20,000 to develop social media apps?

Should you employ expensive freelance developers to ensure excellent quality?

Or should you form your team to help you with development? It will provide you with the chance to hire the most experienced developers. However, it is the most expensive option.

If you want the best social media app development cost with optimum quality, you should hire social media app developers that understand how to create a budget social media app successfully.

How To Thrive in the Overloaded Social Media App Domain?

The key to getting off to a good start is comprehending what encourages users to check social media apps multiple times.

Having more than 500 satisfied customers from SMBs to Fortune 500 companies, we have collected details on what makes users feel related to popular social networking applications and how you can leverage them for your benefit.

Below are some takeaways from our wealth of expertise as a social media app development company in the USA-

  • Push notifications shouldn’t be annoying. It should be interactive yet subtle.
  • Users should feel a genuine bond with your social media application. Thus, provide an innovative feature that people become habitual in using it.
  • Deliver users with customized on-demand content.
  • Provide users with exciting social media news on your social network.

Is that a lot to take in? Too many technicalities to keep track of social media app cost?

Let’s discuss your mobile app idea with an app development services provider.

How Can We Assist You Develop A Successful Social Media App?

The team at SparxIT is committed to exploring every factor of social media app development while prioritizing rapid business growth and industry requirements.

With 15+ years of experience and prominent tech expertise in mobile app development, we thrive on partnering with businesses to deliver success stories with our social media app development services.

From creating social networking apps to instant messaging to online dating apps, we know how to make a new social media app.

And guess what?

To turn your idea into a lucrative business, we provide an extensive tech stack, cross-platform compatibility, security & compliance, and post-delivery support.

Contact our social media app developers, who will make your social media app budget friendly.

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