Over the years, the mobile app development industry has changed a lot. Nowadays, the mobile app provides faster access to information, products, and services compared to the earlier variants.

Mobile apps are persistent in providing valuable services to reduce users’ workload. Several organizations use mobile apps to generate more revenue and expand their user base.

As per Statista, the total revenue earned from mobile apps is expected to grow at a rate of 9.27% from 2022 to 2026, with a projected market value of 614.40 billion U.S. dollars by 2026.

Do you want to develop a mobile app to leverage this tremendous market?

The right approach is to know the latest trends in mobile apps so that you can implement them while developing your mobile app.

This blog post will introduce the latest trends and features of mobile app development that will comprise the app market in 2023.

The Current State of the Mobile App Development Market

Before leaping into app development, it is necessary to understand its market. Many factors in the business world can affect your revenue generation from your mobile apps.

Therefore, we have described the current market condition and some associated estimates to help you set your mobile app development strategy.

The O.S. Platform Comparison

Deciding on the right operating system for your mobile app is crucial. You can choose a suitable mobile O.S. based on various factors, such as popularity, target audience, budget, resources, etc. Based on the mobile O.S. platform, you can determine the mobile app development cost and requirements of your app, saving up a lot of your and your development team’s time.

According to Statista, Android leads the mobile O.S. market share worldwide in the fourth quarter of 2022 with approximately 71% share, whereas iOS takes up to 28% of the mobile O.S. market. Combining the market share of Google’s Android and Apple’s iOS, we came to know that they own almost 99% of the global mobile market.

Whatever the choice of platform you have, you can either hire an iOS app developer or an Android developer to provide assistance with your development process.

  • Expanding User Base

According to StatCounter, the worldwide market share of mobile reached higher than desktop, with 59.02% of people preferring mobile devices. Whereas 39% of people use desktops, and the remaining number goes for tablets. Although the number of tablet users has increased over the years, it still needs to cover more online businesses.

According to eMarketer, smartphone users spend 90% of their time on mobile apps. Hence, the app market, whether it is related to iOS app development trends or Android, is bound to boom in the next year as well.

  • Worldwide Mobile App Revenue Generation

To get the anticipated profit from your investment, you must know the market revenue generation. If the invested market is down, you are less likely to generate good revenue. Hence, you must know last year’s mobile app development guide for mobile app revenue to select the budget for your mobile app.

Mobile apps appear to be doing good in generating revenue over the years. Statista’s worldwide mobile app revenue forecast predicts that mobile apps will make more than 613 billion U.S. dollars in revenue by 2025. There is much higher revenue foresight than the revenue generation of 318 billion U.S. dollars in 2020.

Below we will study some latest app development trends for mobile that we will witness in the upcoming year.

5G Technology

Since the 5th generation of the mobile connectivity standard has already started to roll out worldwide, we are likely to notice the influence of this technology in mobile app development services. 

5G technology will enhance GPS-based mobile app development with more reliable internet connectivity and faster speed. 5G will assure precise real-time results with negligible lags.

Wearable Devices

Wearable technology is quite popular these days. More people want to use the services of this tech that can assist them in day-to-day activities.

Developing mobile applications encompassing these wearable devices are the real game-changer in technology.

According to Grand View Research, the wearable technology market size is expected to grow at a CAGR of 14.9% from 2022 to 2030, which was projected to be 52.14 billion U.S. dollars in 2021. 

Since the demand for wearable devices is so high nowadays, mobile app developers can tailor their apps, keeping them as the focal point.

Beacon Technology

As the name suggests, Beacons are light wireless transmitters used to send signals to nearby smart devices using low-energy Bluetooth technology. It is excellent tech for binding offline and online worlds. 

Although this tech has been operating mobile applications for years, many advancements have been made throughout the period.

According to Fortune Business Insights, the beacon market is exhibiting a CAGR of 48.9% and is predicted to reach USD 31.61 billion by 2026. Thus, app development companies are rapidly executing this tech for developing apps for retail, healthcare, real estate, and more.

Instant Apps

Instant apps have been growing in demand among developers and their users. There are several benefits of instant apps, such as low storage, website function availability, removing the need for installation, and many more.

Thus, this trend is quite prominent amongst Android app development trends.

eCommerce Mobile Apps

Online businesses are quite popular these days. We are all aware of popular eCommerce apps like Amazon, eBay, etc. These apps have gained tremendous popularity over the years. Covid-19 has been a prominent influence in the eruption of eCommerce mobile apps.

Nowadays, online businesses are coming up with innovative concepts, from selling cookies to complete gift goodies. If you have any business idea, then why not execute it with eCommerce app development services in the year 2023?

ML and AI Integration

We all catch the terms Artificial Intelligence and Machine Learning encompassing. That is because these technologies have a lot of potential and each year comes up with a remarkable latest trend.

An AI development company integrates AI and ML technology to optimize your mobile app in the year 2023 by incorporating personalization and chatbots.

Cross-Platform App Development 

Cross-platform app development technology allows developers to quickly build an app for multiple mobile O.S. like iOS, Android, and Windows. With innumerable mobile apps coming into existence, business owners want to develop engaging mobile apps targeting iOS and Android quickly. Thus, many cross-platform frameworks like React Native and Flutter are coming into the picture.

It is unaccustomed to developing immersive mobile apps like video games with cross-platform app development technology. However, it is easy and fast to craft interactive mobile apps using a single codebase; hence this technology is crucial for 2023.

Test Your App Idea in the Market

There are numerous mobile apps available in the market as of this year, so how are you going to be sure if your app is unique and credible enough to withstand the competition? Developing an MVP for your mobile app might be the right approach for your business.

With MVP development, you can get feedback from your target users to evaluate the app functionalities and features better. However, it is not mandatory to develop an MVP for every app, but it is a recommended step to get better insight into your business before the final app launch.

There are several benefits of developing an MVP that you can leverage in 2023. Read our MVP development guide to know more.

Creating Smart Hub with IoT

We all must have heard the terms like smart T.V., smart refrigerator, and smart A.C. The physical objects embedded with the sensors, software, or other technology to connect them over the internet to exchange data with other devices and systems are called IoT.

IoT technology is constantly firing up in the technology, and several Android app development services are striving to introduce their app incorporating this tech.

IoT is coming up with innovative ideas, such as voice assistance, creating a smart hub, and controlling appliances with voice is now not a dream but a reality. Thus, IoT will be a crucial app development trend in 2023.

A.R. and V.R. Technology

AR and V.R. technology has reached from entertainment to fulfilling users’ needs. Nowadays, AR app development focuses on enhancing the user experience. Integrating these technologies into the app’s functionality is easy using frameworks. 

Therefore, it will be better to be clear about these technologies and leverage them in 2023. Moreover, advancements in these technologies with mixed reality will be crucial for the rising trend of Metaverse apps. 

A.R. and V.R. function to provide virtual tours of the product. They are also widely used to create special effects in the user interface. You can hire Android app development companies to exert these techs to greater lengths to achieve their goal.

Foldable Smartphones Devices Apps

Foldable devices have already made their comeback in the mobile market, and series like Huawei Mate X, Samsung Galaxy Fold, Motorola Razr, etc., are making massive sales.

Mobile industries are taking innovative tools to attract customers to foldable devices, which seems to work. With a huge part of the audience moving towards foldable devices, it is essential to provide a seamless experience with a responsive app in its folded or open form.

Hence, you should think of unique ideas and ensure the mobile app development process tests the user experience of your mobile apps for foldable devices.

Blockchain Technology

The considerable risk of mobile apps is data security, which a Blockchain app development company seems to be resolving. For apps dealing with critical data, transactions, or supply chain and logistics monitoring, Blockchain is suitable technology, as it attaches timestamps to every transaction.

With data administration and inherent security functionalities, Blockchain has been redefining many industries and offers an excellent benefit for app developers and end-users.

Trendy Mobile App Ideas for 2023

Below are some innovative and trendy app ideas that you can implement into your business.


In this fast-paced environment, people demand quick solutions to their problems, and a virtual assistant like a chatbot seems to be a proper resolution. 

Nowadays, chatbots integrated with AI technology are pretty popular. Chatbots can be valuable assistance for startups.

Health Apps

In this expeditiously moving world, it is nearly impossible to keep our health in check. Therefore, digitalization has come to the rescue of such people. With the growing technologies of AI and ML, monitoring health through apps has become possible.

In healthcare and fitness apps, wearable devices are well-known for capturing real-time data. Our healthcare‌ ‌app‌ ‌development‌ guide can provide you with more insights into such apps.

Appointment Scheduling Apps

Booking your appointment in advance saves a lot of time service provider time as well as yours. Whether you are going to a salon, a clinic, or a restaurant, a prior booking will remove any disruption in your service.

Appointment booking app development can make scheduling an appointment relatively easy; hence it is a popular app development category.

eLearning Apps

Several institutes provide distance education via online mode. Covid-19 has made online education a necessity for schools and colleges as well. According to Market Research, the global e-learning market anticipates expanding at a CAGR of 12.7% throughout 2021-2026.

Thus, developing an eLearning app can be an excellent choice for your app development business to grow.

Want to know more app ideas? Read our blog, Mobile App Ideas to Boost Your Business Growth.

On-demand App

The pandemic has affected the app industry in several ways. Nowadays, people want to prepare in advance, whether it is about getting services at home in just a few clicks. And on-demand app development provides the flexibility of choosing services for their users.

The growing popularity of on-demand apps has pushed several industries to invest in this niche. Thus, this app approach will be evident in the upcoming year as well.

Read our blog, On Demand Mobile App Ideas For Startups, to know on-demand app ideas.

How Can We Help?

Now that you know the latest development trends and ideas for your mobile app, you might search for developers to turn your ideas into reality. From budget requirements to technologies, there are various things to consider while selecting a suitable mobile app development company.

Worry not, because the app development services of SparxIT embedded with the latest and innovative technology might be the right solution for you.

Take the next step towards the success of your app with our developers, programmers, and digital specialists, acing the latest technical development trends.


After studying these insights for new trends in mobile app development, we can conclude that the upcoming year will enhance the user experience with much faster and more reliable services.

Furthermore, apps will focus on making people’s lives hassle-free with their services. The apps that can help individuals facilitate daily activities will be in demand, and the advanced technologies will be a significant influence to extend the benefits of mobile apps.

On that note, we sign off from our blog, hoping that you will enter the new year with enthusiasm, keeping up with streamlined and agile mobile app features and trends.

Want to leverage the latest technological trends required for successful app development? Contact us to get a free consultation.

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