A joint collaboration between Delhi International Airport Limited (DIAL), GMR Airports Limited and Yalorvin Limited, a subsidiary of Aer Rianta International cpt. (ARI), Delhi Duty operates duty free shops at Terminal 3, IGI airport in Delhi. For its continuous long-term growth, the company has now its effective presence over the web. In order to help the brand reach new avenues of success, we at Sparx joined hands with the biggest duty free retailer operator. Our contribution towards their online presence has been overwhelming as we emphasized on devising a strategy that attracts new audiences.
Envisioning an ultimate shopping experience for it buyers, Delhi Duty Free Services emerges as one of the world’s prominent airport retailing business. In an attempt to expand the horizons of their presence globally on the web, Sparx has worked on their website, mobile app and overall maintenance and marketing of their products.
An Insight To Delhi Duty Free Services Pvt. Ltd:
Incepted in July 2010, this duty free retailer operator deals majorly in its premium category, Liquor. With its presence at the T3 terminal of IGI Airport in New Delhi, the company has an assortment of world-class brands in their departure and arrival shops. Some other highest selling items include perfume, cosmetics and electronics.
Presently, the company is competing against its toughest rivals, i.e Changi Airport in Singapore by delivering best prices on top brands in comparison to the duty-free shops in Singapore.
Sparx’s Approach Towards Promoting Their Online Presence
♦ In order to create an engaging experience for their online users, we helped them improve the overall website aesthetic and appeal by providing redesign and development of eCommerce website.
♦ We created an extremely usable and searchable product catalog in order to drive user engagement and searches.
♦ Designed and developed iOS and Android app with distinctive features to meet business objectives.
♦ Maintenance and marketing program for product that involved both minor updates to major redesigns.
♦ Maintaining their eCommerce website with faultless efficiency.
By implementing overall marketing strategies on multiple platforms, we helped the company in multiple arenas of online marketing. Right from plan, development to launch, everything was systematized keeping the requirements in mind.