Why Image Optimization In Your WordPress Site Matters

 
POSTED ON : January 20th, 2016
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“A picture is worth a thousand words!” and it really goes true for advertising in the e-commerce industry through a WordPress website. Images do really have a pivotal role to play on websites and their presence also helps in holding the users for longer. Additionally, it also enhances the website’s presence and makes it more engaging for the users.

Images are really important for any kind of website especially for e-commerce ones as they hold clients better than the long-written description in the form of content on any website. Thus, adding a picture-perfect image can be the last requirement for your WordPress website to make it very much popular among WordPress website users.

The Need To Optimize Images Over Your WordPress Website

When it comes to using images over websites, one thing that must be kept in mind is to optimize the images as per the layout of your WordPress website. To simplify this task of placing images on the layout of the website, you can use an image placeholder generator tool that helps in creating dummy images to be put on display. Moreover, images take considerable space over your WordPress website and therefore, it is essential to optimize them so that they can’t hamper the website’s loading speed.

Too many images over the website add to the extra server storage space, which results in the increased bandwidth of the website. As we have already explained earlier, optimizing these images is the ultimate solution. A fast loading website is your required ingredient for developing a functional user-centric website. Thus, websites having exceptional speed bring more users, more sales, more revenues to the business that make it much more successful.

Benefits of optimizing the images

  • Enhanced ranking
  • Swift processing
  • Better performance
  • Increased sales
  • Amplified ROI

Now let us familiarize you with a few factors that you should consider while heading towards image optimization process on your WordPress site:

ATL TEXT

ALT TEXT is abbreviated for Alternative Text and it is used to denote picture so that users can easily recognize the same over the server.

Image Format

There are three different kinds of image file formats that are used mostly. Here is a short description on all of them.

JPEG

JPEG is used prominently for photographic images with a range of color distribution.

PNG

PNG is mostly used for illustrative images like icons, logos, screen shots, banners, and other imagery.

GIF

The format is the best to use for animated images. GIFs make use of lossless compression technique to compress the animated images.

File Name

It is important to tag your file with a proper name so that search engines as well as users can find the file easily. Thus, we advise choosing descriptive filename with the keyword so that the image can rank high on the search engine.

Eg: Google will read your image as

WordPress-Image-Optimization as WordPress Image Optimization
and
WordPress_Image_Optimization as WordPressImageOptimization

Hence, it’s better to use WordPress-Image-Optimization as the file name.

File Size

With Google’s latest ranking algorithm, it favors the websites having improved speed. Basically, images occupy 63% of any website’s space; therefore, image optimization techniques must be kept into notice while using these images over the website. Again resizing the images by using Photoshop is going to help that too without compromising the quality of the images. Besides Photoshop, there are other options also that include:

Windows: PNGGauntlet, RIOTMAC: ImageOptimLinux: TrimageCross Platform: GIMPOnline: TinyPNG

Captions

Captions are considered a descriptive form of images data that are informative and explanatory at the same time. It is not directly related to affect a page’s ranking but ensures the decrease in bounce rate. Now let’s know a bit about image optimizer plugins that enhance the speed of your WordPress website.

Best WordPress Image Optimization Plugins To Enhance Speed of Your WordPress Website

WP Smush it

WP Smush.it is counted as one of the best image optimization plugins because of the fact that WP Smush Pro simply lets you compress JPEG, GIF, and PNG images one by one or sometimes in the group with the help of smushing servers.

EWWW Image Optimizer

EWWW Image Optimizer makes use of the lossless technique in order to optimize images automatically. The best thing about utilizing this plugin is that it does not compromise on the quality of the visual grounds. More to this, the users need not worry about the optimization of previously uploaded images as EWWW works on them too.

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