Introduction

Project Overview

The project Hisense was to revamp the company’s website for rebranding purposes and to enhance the overall site experience.

This project’s responsibilities included the following:

  • Rebuilding the existing website’s user-centric experience.
  • Meeting the constantly evolving trend.
  • Rebranding the middle east region website.

Also, the redesigned website should be aligned with the brand’s identity and guidelines.

Client Requirements

As Hisense is the official sponsor of the FIFA world cup 2022 to be held in Qatar, they wanted to align their branding towards the sponsorship.

They needed help with the slow-functioning website due to outdated and unstructured content and an unaligned navigation structure. Hence, they wanted to migrate the website to a more user-friendly CMS.

The client reached out to us with the requirement to redesign their website with a completely new look to facilitate a seamless user interface. In addition, they also needed our post-launch support and decided to use the UI of their Global website.

Challenges Faced

Since our client wanted to scale the website to support the increasing traffic load, the main challenge was selecting a suitable server that could pertain to website performance.

Additionally, we expect the traffic load will increase on the website during the FIFA world cup. Thus, in order to run the campaigns smoothly on the website, the server must manage the platform.

Therefore, we implemented Amazon EC2 auto-scaling to meet changing demand.

mason
Mason Project Manager

“In rebuilding the company’s website for Hisense, we have focused on delivering a modern, stylish, and convenient user experience. It was our goal to ensure that users have an optimal experience interacting with the interfaces we design. With our thorough research and planning, we rebuilt the Hisense website with improved functionality and performance.”

Solutions

Our Solutions

  • Zero 1

    Developed on WordPress

    After briefing the expectations, we had a team discussion where everyone gave their suggestions and inputs on the ideas. Finally, we agreed to develop the website on WordPress.

  • Zero 2

    Personalized Solutions to Middle East Users

    We expected that Middle East users would mainly use the site; it required Arabic translation and RTL (Right To Left) layout in the website. Hence, we integrated the WPML plugin of WordPress to manage the site.

  • Zero 3

    Managed Website Traffic

    We analyzed that the website traffic will be high during the FIFA World Cup, and it has to manage the traffic load properly. Hence, we suggested AWS with a scalable auto server for the website to handle the traffic.

  • Zero 4

    Content Management

    We have taken complete responsibility for managing the content of their website, such as integrating the product catalog and updating banners, images, icons, headings, etc.

  • Zero 5

    Improved Site Performance

    We re-aligned the website as per the client’s marketing strategies, keeping the FIFA world cup campaigns in check. Also, we optimize the site performance to drive traffic and make it responsive to all screen sizes (Mobile, Tablet, Desktop, etc.).

  • Zero 6

    Website Support and Maintenance

    We have signed an AMC (Annual Maintenance Contract) with Hisense to provide them needed support, resources, and expertise to maintain the functionality and user experience of the website.

  • Zero 7

    Developing Microsites

    In addition to the website, we have designed the B2B product pages for Hisense, which are required to run campaigns during the FIFA world cup.

UI Layout

UI Layout

Color Palette

color

Hisense website is mainly designed with Blue and White colors since it goes best with the colors in the logo. Also, the banners used in the website are designed with the same color, maintaining a consistent brand image.

Typography

Hisense Sans Alfabet

Alfabet is inspired by Swiss and German designers & researchers, and it is an excellent font with a geometric and rich set of characters. It has a modern look and facilitates rational thinking, making it a suitable choice for branding purposes.

Technology Stack

Technology Stack

WordPress

With the Hisense website, we understood their precise requirements, including improving brand perception, user experience, and performance. Contemplating all of the needs, we found WordPress was the suitable CMS to integrate.

Focusing on the critical areas on the website that needs to be addressed, we were able to launch the upgraded website and achieve quality results.

Third-party Integration

Arabicization

  • WordPress Multilingual (WPML)

Email notification

  • SendGrid
Results

Results

We have revamped the company’s website for Hisense with the right technology support and improved functionality. With its auto-scalable server support, this website will offer a smooth user experience in the campaigns during the FIFA world cup.

Increased traffic by
30%
No. of Products
30+
No. of Categories
15+
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